Shelly Devlin

Founder

Inspyr!

"Enjoy the journey"

"Enjoy the journey" is only one of her favorite quotes that roll off of Shelly's tongue. As the founder, Educational Director, and image enthusiast of the salon, Shelly's mission is to have client's look and feel amazing after visiting the Water's Edge Salon and Spa. Her vision is for clients to feel warmth as soon as they walk through the door. Stylists are with their clients through all the important things in their life, from the good to the bad....weddings, births, graduations, sickness and death. We are by their side for the complete circle of life. Shelly feels it is much more meaningful than just being a hairdresser, it's a heartfelt companionship!

Shelly's ambition came by the warm energy of her mom and by the hard work ethic of her dad. She started the salon in a small space of 300 square feet in 1990 at the young age of 23, the second re-location grew to 1500 sq ft in 1995, and in 2000 she moved the salon to the current 3000 sq ft location. With an amazing team of genuine artists, Shelly's vision for her staff is to capture the passion that this industry holds. She strives for her staff to love the environment they work in, and reminds them that, "Successful people do the things unsuccessful people don't want to do."

Shelly juggles a full time clientele, motivating the staff, and continuing the vision for success of the Water's Edge Salon and Spa. Since 2000, she has been traveling the United States as a Team Quest platform artist for Aquage, a haircare company. She inspires others through her long hair designs as well as creative cutting and styling. Her talent has been featured in Allure magazine, Launchpad magazine, and throughout the Aquage company imagery. Her stage work is her forum to share technique and successful business ideas with other salon professionals.

Her mind never slows with ideas to improve the salon, the staff, and herself. "If it's not broken, break it and make it better!" ..."If you always do what you've always done, you'll always get what you've always got."