Shelly Devlin
Founder
Inspyr!
"Enjoy the journey"
"Enjoy the journey" is only one of her favorite quotes that roll off of Shelly's tongue. As the founder, Educational Director, and image enthusiast of the salon, Shelly's mission is to have client's look and feel amazing after visiting the Water's Edge Salon and Spa. Her vision is for clients to feel warmth as soon as they walk through the door. Stylists are with their clients through all the important things in their life, from the good to the bad....weddings, births, graduations, sickness and death. We are by their side for the complete circle of life. Shelly feels it is much more meaningful than just being a hairdresser, it's a heartfelt companionship!
Shelly's ambition came by the warm energy of her mom and by the hard work ethic of her dad. She started the salon in a small space of 300 square feet in 1990 at the young age of 23, the second re-location grew to 1500 sq ft in 1995, and in 2000 she moved the salon to the current 3000 sq ft location. With an amazing team of genuine artists, Shelly's vision for her staff is to capture the passion that this industry holds. She strives for her staff to love the environment they work in, and reminds them that, "Successful people do the things unsuccessful people don't want to do."
Shelly juggles a full time clientele, motivating the staff, and continuing the vision for success of the Water's Edge Salon and Spa. Since 2000, she has been traveling the United States as a Team Quest platform artist for Aquage, a haircare company. She inspires others through her long hair designs as well as creative cutting and styling. Her talent has been featured in Allure magazine, Launchpad magazine, and throughout the Aquage company imagery. Her stage work is her forum to share technique and successful business ideas with other salon professionals.
Her mind never slows with ideas to improve the salon, the staff, and herself. "If it's not broken, break it and make it better!" ..."If you always do what you've always done, you'll always get what you've always got."
Nancy
Set Director
Whoosa!
Water's Edge opened its doors for the first time on Mother's Day of 1990, and since then Nancy has been our invisible Fairy Godmother. Being the proud mom, of the owner Shelly, she is the eyes and ears to make sure that Shelly's vision of Water's Edge is bright. As her official title of "Set Director", Nancy decorates the salon, she keeps things tidy, laundry is magically cleaned, methodically folded and properly put in its place, and thank goodness we never run out of toilet paper!
Nancy is like our personal dragonfly who reminds us that we are the light and can reflect the light in powerful ways if we choose to do so. "Let there be light" is the divine prompting to use the creative imagination as a force within your life. They help you to see through your illusions and allow your own light to shine in a new vision.
Sheri Gayer
Manager
Perfectionist!
"Surround yourself with people you love & trust; they will be your personal board of directors."
Sheri joined the Water's Edge team in 1997 and completed an apprenticeship under the guidance of Shelly, as well as graduating from Southern New Hampshire University with a Bachelor in Marketing & Advertising. Currently, as the Salon Manager, her creativity blooms with salon marketing ideas, customer promotions and staff incentives.
Sheri continues her managerial education with several industry conferences a year as well as her cosmetology education in skin care, makeup and nails. She feels it is important to find balance between managing the salon and understanding the challenges & joys that the technicians have, so a couple of days a month Sheri works as technician. She loves to stay connected with her passion of Bioelements skin care, her love of detailed nail art, and warmth it brings to help customers feel good about themselves.
Tina
Customer Service
Enthusiastic!
First impressions are important. Whether your first call or fiftieth visit, Tina is one of the customer service specialists here to welcome you with a warm caring voice, inviting smile and contagious enthusiasm. Bringing with her 18 years of exceptional customer service experience, she's happy to answer product questions, share with you her love of fashion or beauty as well as a good laugh. Tina's focus is to ensure your journey with us is enjoyable from start to finish.
Erika D.
Master Stylist
Eclectic!
"Take a chance!"
Erika still loves to see people light up after 7 years in the industry. As a Master Stylist, she is inspired everyday by her family, friends and clients. Erika prides herself on teaching her clients and encouraging them to take a chance. Education reinforces her love for this career even more. She is a Certified Empower Member, Kevin Murphy educator, Bioionic straightening, hair extensions and has a love for updos, creative color and razor cutting. Erika can always be bribed with a regular Dunkin' Donuts iced coffee. Have a seat in her chair and enjoy the show!
Rita Mouleart-Taylor
Artistic Designer
Radiant!
"You'll always get what you always got, if you do what you always did."
With 18 years in the beauty industry, Rita still enjoys helping people feel their best. Rita is known for her bubbly personality, her contagious laugh and her red hair! As our Perm Specialist for 12 years, she also has an amazing ability to cater to our clients of all ages, with all different personalities. Other than Rita's love for perms, she enjoys creating with hair color as well as Men's specialty cuts. Rita can wrap a perm, tell a naughty joke & provide therapy for her clients all at the same time.
Brooke Yonge
Creative Stylist
Bold!
"I'll sleep when I'm dead!"
11 years and counting! As a Creative Stylist, Brooke still loves to see her regulars and opens her chair to new faces. Brooke's power color might be red, but her attention to detail keeps her creative mind hot for new ideas. She continues her education as an Empower Member as well as a variety of color and highlighting classes. As the biggest New England sports fan on our team, she specializes in amazing clipper cuts. Give Brooke a chance to show you the difference.
Jessica Barry
Creative Stylist & Nail Specialist
Unique!
"Well behaved women rarely make history."
As a fun loving Creative Stylist, Jessica is inspired everyday by her daughter and team of co-workers. Loving the energy this industry provides, Jess has a passion for men's styling, hair extensions, straightening, waxing and pedicures. With over 6 years of training she's added advanced techniques to the services she offers. She is also a Thermafuse Empower Member, which sparks her creativity for knowledge several times a year. So be it a man or woman, Jessica has a talent to create. She believes that creativity should never go to waste; use it without fear.
Lisa Moore
Creative Stylist & Nail Specialist
Motivated!
"Life is not measured by the breaths you take, but by the moments that take your breath away."
As a young Creative Stylist and Nail Specialist, Lisa is no stranger to the world of teamwork. Coming from the background of hockey and holding championship titles, she was searching for a career with a team. At age 13, she was intrigued by her hairdresser Erika, a Master Stylist at Water's Edge. Lisa was impressed by her knowledge, passion and attitude. After landing the job and assisting under the owner Shelly, she has now opened her chair to new people. Specializing in cuts, colors, highlights, updo's, clipper cuts, manicures, pedicures, acrylic nails and body waxing, she never stops learning!
Vanessa
Artistic Designer & Esthetician
Glamorous!
"Some girls are just born with glitter in their veins!"
Vanessa is an open minded Artistic Designer Hair Stylist, whose goal is to encourage others to be themselves. She strongly believes that we can learn something from one another if we take the time to listen. Vanessa's duel licensing in cosmetology and esthetics lets her creativity flow. She offers a variety of services, anywhere from hair care, to makeup, and skin care to waxing. Her pallet of services never ends. Vanessa keeps her passion alive for education by working national hair shows as an Aquage alliance member.
Gabrielle
Cosmo-Creative Esthetician
Calming!
Gabrielle is one of our cosmo-creative estheticians at the Water's Edge. Her nurturing nature will quickly bring you to a state of relaxation. Dual licensed in hair and skin, she specializes in waxing, makeup and a wide variety of therapeutic skin care. Gabrielle's soothing skill will open new avenues of skin care customized to your needs, so get ready to mellow out and move on in!
Joseph Smith
Licensed Massage Therapist
Distinguished!
"The only work that will ultimately bring any good to any of us is the work of contributing healing of the world."
Joseph is motivated personally and professionally by his mom. As a single mom of two children, she managed to put herself through nursing school, have a successful career & family and to this day she continues her education. Joseph is well cultured, as he attended high school in Japan, achieved his massage therapy certificate in San Diego, worked in Hawaii and finally landed here in NH, graduating as a Licensed Massage Therapist from Hesser College.
As a LMT, he is also certified in Prenatal Massage and has had extensive training in deep tissue, Swedish Massage, and sports therapy. He loves the variety of techniques in massage, and thrives on education. Joseph is not only known for his supreme professionalism, he is also known for his incredibly dryer than dry sense of humor and of course as the one man amongst 15 women!
Renee
Licensed Massage Therapist
Balanced!
"Life is one grand, sweet song, so start the music."
Renee believes that a balanced body leads to a balanced life. Her passion is making people feel better, so let her "de-stress" your body so you can de-stress your life. Feel the relief after your massage as her skill and talent erase the tension and anxiety you came in with. She specializes in Swedish massage, deep tissue massage, sports massage, trigger point therapy and neuromuscular massage. Let Renee combine all five techniques to give a unique massage customized to the needs of each client. Come in and relax.
Erin
Creative Stylist & Esthetician
Fashion!
Fashion forward, Erin, seeks the hottest styles out there. From runway to the salon, Erin brings a new meaning to stylish. With a dual license in skincare and hairdressing, she is finding her extreme passion is behind the hydraulic chair. Erin excels in her foiling techniques and her creative edge will amaze you. So for a makeover "101" Erin is your girl!
Shadow
Top Dog
What can we say, his name says it all! While following at Shelly's feet, Shadow is the soft, furry greeting you get at the Water's Edge. Just like any other "Boss", the responsibilities of running a salon can sometimes make him crabby. No worries though, a treat can make anyone smile even a K-9!
Clyde
Wing Man
The “Clydester” is another cuddly snout at the Water's Edge. Holding down the fort while Shadow’s away, Clyde makes sure things are run with a smile. A little more laxed in his methods, Clyde can be swayed with a treat and good belly rub!
